CLIENT
WindTre
ROLE
Product Designer
TIMELINE
2021-2023
WINDTRE
Two years embedded // One design system // A telco ecosystem, unified.
Two years inside WindTre's product team, shipping features across the B2C mobile app and web customer area — and growing into a governing role on the design system behind the digital touchpoints of one of Italy's largest telco operators — as part of the team that owned it.
Context
Before starting
THE CLIENT
WindTre is one of Italy's largest telco operators, serving 20 million users across mobile, fixed-line, energy, and insurance.
Its digital ecosystem spans a B2C mobile app (iOS + Android), a logged-in web customer area, and an e-commerce platform — each managed by different teams with different release rhythms.
THE STATE WHEN I JOINED
When I joined the consumer product team in late 2021, the ecosystem was fragmented. Components had evolved independently across platforms: the same button existed in 6 different variants across app and web. Accessibility, effectively, didn't exist — no WCAG reference, no verified contrast, no focus states on interactions. Cross-team handoffs relied on outdated documentation and tribal knowledge.
THE TEAM
Embedded full-time in a cross-functional product team — product managers, business analysts, and engineers across iOS, Android, and web. Worked closely with senior product leads and the company's Lead Designer of digital touchpoints.
every shipped feature had to improve the system, not just deliver a requirement.
accessibility was built into every component from the start, not added as a pass at the end.
cross-platform consistency was the baseline — mobile, web, and everything in between.
01
Top-up flow
When a feature becomes a foundation.
02
Widget iOS
Bringing the answers out of the app.
03
Design System
From scattered libraries to a single source of truth.